Why the gaming industry needs to pay attention to girls – Pando Daily article cites statistics that suggest the gaming industry’s hardcore focus on the male population is to their detriment:
“Women control more than 80 percent of spending. 60 percent of online gamers are women. 94 percent of girls under 18 report playing video games regularly. Those last two facts alone should influence developers into creating games with the female gamer in mind. Yet in the online and console worlds there is...
Published on November 20, 2012 02:00