Listen, Sense, and Respond, Execute: Using Strategies from Nature to Respond to Market Changes in Your Business

One thing you learn quickly, when studying nature in the domain of complexity science studies, is the need to sense and respond. This concept goes beyond being agile. Natural ecosystems are based on this concept because Darwinism comes into play under the selection of “only the fittest survive.”

Entrepreneurs should apply sense and respond strategy to startups and the launching of new products. The logic behind sense and respond is simple. When you enter new markets, you have to be able to sen...