A Sincere Postmortem

Yesterday, I made my book A Sincere Warning About The Entity In Your Home free for the day on all Amazon sites.

As this was a first-time experiment for me, I thought it might be interesting to hold a quick 'postmortem' (as we always used to call the weekly examination of the last issue of Kerrang!, way back when I worked on that magazine).  This might also be useful for other Kindle authors who are considering the same 'free day' course of action.

First of all: a word on how you set up th...