You had me at....'Full Stack Systems Integration'!

Many companies spend a lot of time and effort putting together their 'elevator pitch'. The intention is to have a confident, concise response whenever anyone asks them 'what do you do?'



I have talked elsewhere at some length about why I think Elevator Pitches are wrong. Among the many common mistakes made by businesses putting together their short presentation is not putting themselves in the shoes of the person they are speaking to.



Of course, as soon as you put together a general statemen...