To use the Internet effectively to reach your target market, you first must be clear what are the problems of your target market that you can help solve.
And these problems must be ones that your target market want solved and not problems that you think your target market should want solved.
One way of finding out what problems your target market want solved is by being actively involved in social media networking sites such as Twitter, LinkedIn and Facebook.
Each one of these social media...
Published on February 14, 2010 15:50