Create Short Videos to Showcase Your Company's Features, Advantages and Benefits

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The above video for the Miller Mosaic Power Marketing client Deluxe Kosher Tours demonstrates an online marketing technique taught by Internet marketer Andy Jenkins.

Jenkins teaches this three-part formula for each slide created: features, advantages and benefits. An image on each slide evokes the emotional "tug" of the advantages and benefits.

What's particularly effective in using a video to get these points across is that the video can be uploaded to...