Tips for an Effective Facebook Fan Page

Facebook has become a much friendlier place for businesses since the fan pages (think business pages) have been given increased functionality.

Here are important tips for optimizing a fan page:

• The title of the fan page can have up to 75 characters (including spaces). Use as many characters as possible and think keywords. This is especially relevant because these titles can be searched inside and outside Facebook.

• Mini-bio box: This is under your photo/logo and you can include a live link ...