Infographic: How Google Quashed Privacy Concerns Over Google Buzz

This graph illustrates the best-case scenario for any crisis manager (and, incidentally, what Toyota did wrong).

Almost immediately after Google Buzz launched, people started raising privacy concerns ("F*ck You, Google"). But Google quickly responded with a series of fixes. So did the PR move work? Yup. Social media monitoring and analytics company Viralheat analyzed thousands of Tweets abotu Buzz, prior to the privacy hubbub and after: 



Basically, Google managed to squash them before...

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Published on February 25, 2010 10:18
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