The Case for Handcrafted Social Media (Or Why You Should Stop Auto-Updating Your Feeds)

You follow the same person or company on Twitter, Facebook, and Google Buzz, and every other time you see an update you get déjà vu. You think, "I've seen this before..."--and you have, because they're automatically posting the same content across different social media networks. Piping feeds from one network to another is a zero-effort way to broadcast content, but it also offers minimal returns.

Auto-tweeting a stream of blog headlines with bit.ly links to the full article doesn't invite...