Time-to-Customer: Forget About Time-to-Market Metric

In my opinion, entrepreneurs and investors are too focused on "time-to-market." Most of them consider this stage to be up to the point where you ship the product into the marketplace. Another market concept, which I discuss in detail in my bookEntrepreneur Myths: The Startup Reality, is the concept of "first-to-market" and why being first-to-market could make your startup go bankrupt.

Time-to-market and first-to-market are important market considerations, but there's one concept that is even m...