One of the biggest misconceptions in business is that entrepreneurs are always risk takers. This is simply not true. Successful entrepreneurs are often “risk-avoiders.” They do everything possible to minimize the risks involved in earning the profit, since earning a profit is their central focus and preoccupation. And earning a profit must also be your central focus as well.
As an entrepreneur, you probably have a strong sense of what you should be doing, but because there are so many crucial...
Published on November 14, 2012 13:15