BLOG: Must Marketers Become The Engineers Of Souls?

Brand be damned, these words are mine

SOME of you might be wondering what I'm doing posting all these old articles from work. Well, I figure I ought to pay at least lip service to the other half of my life with words.

 

I am a writer and a journalist, after all. It's all part of the brand, as it were, and I gather that's what I'm supposed to be these days since venturing forth into the world of publishing.

 

Being a brand doesn't sit easily with me, not least because if I were to foll...