Once in a lifetime

This is perhaps the greatest marketing strategy struggle of our time:

Should your product or service be very good, meet spec and be beyond reproach or...

    should it be a remarkable, memorable, over the top, a tell-your-friends event?

The answer isn't obvious, and many organizations are really conflicted about this.

Delta Airlines isn't trying to make your day. They're trying to get you from Atlanta to Salt Lake City, close to on time, less expensive the other guy and hopefully without...