Do you pass the pronoun test?

In the early 1990s, I had the good fortune to work for Robert B. Reich, then the U.S. Secretary of Labor. He taught me a simple (and free) tool for diagnosing the health of an organization.

When he visited companies and talked with employees, Reich listened carefully for the pronouns people used. Did employees refer to their companies as "they" or as "we"? "They" suggested at least some amount of disengagement, and perhaps even alienation. "We" suggested the opposite–that employees felt that t...