how to make agents and editors love and adore you

In her blog, one writer urges other aspiring writers not to worry about establishing an online presence or building an author platform until they actually have a book to sell.

Jane Friedman, who oversees the Writer's Digest brand (the online community, the magazine, the books), thought it was so important to contradict this advice that she dedicated an entire blog post to it.

Jane doesn't use the term 'author platform' — and this is refreshing — but 'audience development'. I'm not sure this...