Twitter's Success: Tweeting 600 Times Per Second, but How to Monetize This? [Updated]

Twitter has released some analytical stats that reveal how much of a rocketing success story it is: Forget rumors Twitter has plateaued--Tweeps are now Tweeting over 600 times every second. The sheer volume of that data is astonishing. But can Twitter monetize all this activity?

Looking at the curve of Tweets per day over time, the growth of Twitter's popularity can only be described as exponential. Since Twitter's very raison d'etre is somewhat viral--like most social networking...