Into to the Digital Revolution & Publishing

Some of the positive aspects of new digital technologies include greater interconnectedness, easier communication, and the exposure of information to the masses in a faster and easier way than in previous technologies.  Technology has also made it much easier for the indie author, artist or musician to pursue a career in a creative art form.  Traditional publishing, which was for the unpublished author notoriously difficult to navigate, is no longer the only outlet, . Now authors are free to publish as they wish, and the public has access to infin

itely more material.  This has positive and negative consequences, of course.  Some argue that the ease with which authors and other creative artists can publish and disseminate their work means that the quality of submissions can be questionable. The traditional publishing techniques had acted as a filter to some degree in the past, however most people agree that the freedom of artists to publish and the public to read indie authors and listen to indie musicians, as well as appreciate indie artists in other media, is a great benefit, and outweighs other concerns.

The economic impact of the digital revolution on the larger business scene has been large as well. Without the World Wide Web (WWW), for example, globalization and outsourcing would not be nearly as viable as they are today. The digital revolution radically changed the way individuals and companies interact. Small regional companies were suddenly given access to much larger markets. Concepts such as on-demand services and manufacturing and rapidly dropping technology costs made possible innovations in all aspects of industry and everyday life.

In the next few articles I will detail some of the ways you can publish and also market your material, no matter the media.  Keep in mind that publishing is only a small step in an indie artist’s process. If no one sees your work it is hardly worth publishing it.  The key as in anything in life is marketing. There is even better news, however. Digital marketing is part of this digital revolution and has been opened up in the same manner that the arts themselves have been.   I will include several articles on digitally marketing your work.

Onward!

Rob