8 ways to promote your writing blog
I’m not sure how many writing blogs there are on the internet, but I’m willing to bet it’s a very high number indeed. There’s a lot of competition, and it can be hard to get noticed, especially when there are already so many well-established, quality blogs out there. Still, people are always interested to read something new and good and clever, so if you have a great idea for a writing blog – or any blog – the sheer volume of other stuff out there definitely shouldn’t put you off.
Plus, there are lots of things you can do to help promote and boost your writing blog. Here are some of them, and do feel free to add your thoughts and ideas in the comments.
Be good. A large part of creating a successful writing blog is as simple as that. Write something good, that people want to read.
Do your research. A large part of knowing what people want to read is knowing what’s already out there, and what’s popular. Do some research of different writing blogs and have a think about where yours might fit. What’s going to make people interested?
Write regularly. One of the best ways to promote your writing blog is to write your writing blog. There are plenty of other ways to promote a blog, but if there’s nothing to promote in the first place, the task will be much harder. It can be hard to find the time write 5, 6 or 7 times a week, but if you’re serious about making a go of things, it’s worth it.
Utilise social media. Probably one of the most popular ‘promotion tips’ is to use social media, and it’s popular for a reason. Facebook and Twitter can be very useful for tweeting blog links, but they can also be used to grow your profile in other ways – which, in turn, can bring people to your blog. Which brings us on to…
Don’t just promote your blog. Think about what else you have to offer – the projects you’re working on, the comments you have to make, the wider goals you have as a writer. You don’t always have to directly promote your blog; sometimes that’s just a nice by-product of other work that you do.
Don’t change it too much. It can be tempting to fiddle with the look and design of your blog, but if you change it too much, too regularly, the design will be a distraction rather than a positive feature of the blog. People like innovation and things that are different, but there’s also something to be said for consistency and a certain amount of familiarity when you’re trying to boost the popularity of something.
Target keywords. Work out the keywords you want to target in your blog – do a bit of research into SEO if necessary – and make sure you don’t forget about them when crafting your blog posts. This is something that can take time to build up, but hopefully if you’re in it for the long game, your efforts should start to pay off at some point.
Do guest posts. Writing for other blogs is a good way of getting experience and getting your own blog out there; if people like what they read, they’re more likely to visit your site in the future. And don’t forget to respond to comments. A little interaction can go a long way.
