IWSG: The One Sentence Hook

Happy November!
First, congratulations to Ellz Reads who won an autographed copy of Embrace plus the Embrace hemp bracelet and bookmark at my stop on the Spooktacular Giveaway Hop last week.
It’s the first Wednesday of the month, which means it’s time to talk about insecurities. Before I do that, I’d like to thank Alex Cavanaugh for hosting this wonderful meme.
Summing a novel up in one intriguing sentence is always a challenge. As writers, we try to create a hook that’s succinct, unique and can be said in thirty seconds or less. I often worry I’ll get a blank stare from the person I’m talking to. You know the one where you can almost see the question marks above his or her head as if that person is thinking, huh, what did you just say? I’m thrilled when someone says my short spill sounded interesting and I can see they mean it.  
I’m actually pretty happy with the hooks for my latest novels. When I work on a hook, I’d print it out and tack it to the wall in front of my desk, make a tweak here and there, and then print the new version out and repeat the process. When I think I have it just right, I let my CPs and family read it and tweak some more if need be. If you need help with your hook, check out my post Writing a one-sentence pitch. 
So what’s the problem? For me, it’s remembering the hook a few weeks after I’ve stopped thinking about it.  I spoke at a writers’ group last month and realized just how awful my memory is. I have Embrace’s hook down, but that’s only because I’ve said it so many times it’s embedded in my subconscious. The hooks for my latest novels, not so much. So there I was talking to fellow writers about publishing my first novel and someone asked what I’m working on. I stumbled through the summary thinking you know this! Lesson there, tack my finished hooks to the cork board over my desk so that I see them on a daily basis. Maybe then I’ll be able to recite the hook I spent so much time writing when asked about my books. If that doesn't work, I've sent them to my phone. If you have any tricks for remembering your hooks, I'd love to hear them.
I’ll be celebrating my debut novel’s book birthday in December, and  I  could use  your  help spreading the word. Participation is easy, plus one lucky participant will win a copy of EMBRACE and an Amazon gift card. Click here to learn more.