CHECK OUT OUR NEW ANIMATED MUSICAL JOURNEY, “ITERATIONS!”==I,...

CHECK OUT OUR NEW ANIMATED MUSICAL JOURNEY, “ITERATIONS!”

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I, along with my friends at Levi’s® are very pleased to present ITERATIONS — a short musical film to come out of our collaboration regarding ‘The Road.’  

You can WATCH THE VIDEO HERE.

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The road can represent many things including escapism, change, and personal growth.  And, while many people may identify the themes of ‘The Road’ with artists like Jack Kerouac and others of the beat generation, the story told in ITERATIONS is a slightly different interpretation.  Based on ‘The Journey of Jeanine’ by hitRECord artist, SophieRumi (Hungary) and developed in collaboration with mirtle (Cyprus), ITERATIONS tells the coming of age story of a girl’s sometimes difficult and sometimes reluctant path to adulthood.  Jeanine has a guide (Wolfred the wolf) and gets help and support along her journey, but in the end must set off on her own path.  The piece is set to Metaphorest’s (Scotland) wonderful song, ITERATIONS and orchestrated by Robo_J (USA).  The eye-popping animation is provided by the incredibly talented artist, fajigajiga (Canada).  The worldwide community of hitRECord artists provided additional illustrations and instrumentation.

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As you may or may not know, Levi’s® has partnered with hitRECord this year to empower our community to create the art we make — short films, music, writing and images.  It means a lot to me that a company that has empowered so many great artists and innovators in the past have come on board to recognize what we’re doing at hitRECord.  

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And, thanks again -

J