The Value Of Good Exposure

People do a lot of things just for the "exposure." It could well be that the concept of exposure is about to become overexposed.

Recently, there was a press release about a new online news publisher that had received some venture funding (not an usual story and not much of a big deal in today's world). While the news went fairly unnoticed in the grander scheme of things, it created several discussions in online newsgroups and email. One individual commented that while the investment was...