Bobble Aims to Become the Brita of Portable Water Bottles

Designed by Karim Rashid, it has a carbon filter to make tap water taste better, with the goal of encouraging consumers to stop buying bottled water.

Does Karim Rashid's love of brightly colored plastic know no bounds? With his latest product, Bobble, the quirky industrial designer brings yellow, red, and, of course, pink to the staid world of the portable plastic water bottle, along with his usual sleek, sinuous curves. (Rashid resorted to similar tactics with a self-warming baby bottle