SOFT POWER, HARD TRUTHS / Anime must eventually transcend...

SOFT POWER, HARD TRUTHS / Anime must eventually transcend Japan 'national' brand

Roland Kelts / Special to The Daily Yomiuri

The Super Bowl, the biggest American football game of the year, might as well be called the Super Brand in honor of all the advertisers who try to get a piece of its huge U.S. audience. But even as I was being dazzled by the commercial hoopla watching the game in person this month in Miami, I was reminded that the brand getting the most attention in the United States...