Game Changer

Evening Standard columnist and former BBC News sports editor Mihir Bose talked to Gorkana about his new book to mark the 20th anniversary of the Premier League, how the advent of the new league influenced the UK media landscape and the communications challenge it faces over transparency.

Gorkana

It is twenty year since the launch of the football league. Few would have predicted how it would become such a global brand or the extent to which it would dominate the cultural agenda but for Mihir Bose, one image earlier this year sums up the Premier League’s journey.

“It is in Chicago at the time of the Champions League final when the front pages had a picture of David Cameron, Angela Merkel and Barack Obama all watching the final in Munich. It’s inconceivable that Ronald Reagan and Margaret Thatcher would have shared a moment like that.”