5 World Changing Ways To Avoid BS And Be More Believable

I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1″ as part of their campaign to speak to marketers and business people about how to measure results more effectively. The ad was targeted to marketers, but it has an unintended side effect … a lot of people agree with the so-called myth.

Despite working in marketing for mor...