Take Care of Your Customers and Audience, Ignore Everyone Else
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Ok, “ignore everyone else” is pretty harsh but I had to get your attention, right?
While in Hawaii last week my wife and I decided to go to a restaurant recommended by some friends and people on the island, it’s called “Eggs N Things”.
Right when we got there we could see it was a local favorite, there were already four couples waiting to get in, we were told it would be a fifteen minute wait. Normally we don’t wait, we just move on to another restaurant but we heard so many good things that we waited.
I’m really glad we did because the food was to die for and the service was top-notch. It was late at night and as soon as someone left, someone new came in. Even though there focus was eggs, they still crushed other restaurants.
It got me thinking about business and knowing your customers, they could have thrown on a few more items, especially dinner items but their whole menu was breakfast items. Were they missing out on more business?
How things are normally done
Whether it’s a business we have or even writing books or a blog, we normally try to get the biggest audience we can get. We do things like have specials, guest posts on larger blogs, anything to get more exposure, I do it too.
It really got me thinking about my efforts and I realized something, I don’t need the largest audience or customers, I need the right audience and customers. Not everyone is going to like my writing or yours.
Not everyone is going to like your products or services, some people may not agree with your prices, those aren’t the people you should be going after.
Eggs N Things isn’t trying to get people who love dinner or convert people who don’t like breakfast, they focus on their REAL customers, the ones that love breakfast and they go over the top for those people. The result is those people keeping coming back and they bring other breakfast lovers.
This is what we should be doing, looking for those people who agree with our message or business and go over the top for them, stop wasting time trying to convert someone who will never really agree with what we’re doing.
Being intentional with our time
We have busy lives and little time that we can spend pursuing our dreams or taking them to the next level. We have to be intentional with how we use that time and focus it where it will get the most bang for our buck.
When you go over the top for your audience, they will respond and attract other like-minded people, they’re all we need. Working on those that are on the fence uses valuable time that we just don’t have and usually doesn’t pan out anyways.
I’m glad we waited because I LOVE breakfast and I learned a lot about truly connect. It’s not about the numbers, it’s all about the quality of the connection.
So this week and in the coming weeks as you work on growing your following, stop going after the masses and focus on real connection with people who believe in what you’re doing.
Have you been focusing on the right following or going after the masses?
