Developing Obsessive Fans of Your Company

The best way for any company grow their customer base is through personal referrals. Do you want crazy, obsessive, almost borderline-stalker fans of your brand? Here are some tips on how to make it happen:

Always Over-Deliver: Always take the time to get to know your customers: online, via social media or email, and especially at the show.Turn your fans into friends. When people buy something from you or ask you a question, always deliver over-the-top customer service, the kind that people bra...