Making New Fans in Unexpected Places

This article is being cross-promoted from my music marketing blog because I think there are direct applications for all brands and marketers.

Whenever I write an article aboutsponsorshipor marketing, I always talk about finding your unique, target audience. As bands, we usually focus on the genre: people who like certain acts that resemble our music. Sometimes, we base it on the subject matter of the songs or even the band’s image image. However, have you considered just connecting fans who ha...