Trains in tunnels, manhole covers, and top hats: the city's condom contest is a study in euphemistic creativity.
It's the oldest metaphor in the book: the train in the tunnel. Hitchcock used it, and so did New York City's Department of Health, wrapping their free condoms in a subtle play on the NYC subway system. The first wrapper design was released in 2007, and famously redesigned--without a subway metaphor--by Yves Béhar in 2008.
Now, euphemisms are back. The city held a contest for a...
Published on February 16, 2010 11:39