Nature's Path Leads Consumers Through Complicated Grocery Shelves

Organic and natural foods have exploded into our supermarkets at an astonishing rate: There has been an estimated 20% growth in volume each year for the last six years. That's a good problem to have if you're a consumer who wants to have a range of healthy options to feed your family, but for a marketer who has to help educate consumers about those options and make their brand stand out, it can be a natural disaster. Marty McDonald, creative director of Seattle-based agency egg, was charged...