“We’ve all started talking about content again.”

Mark Boulton, on adaptive content management:

For a long while, our content problems were hard problems and nobody wanted to confront them. But as far back as the monks, good designers have always concerned themselves with content however difficult it was. So let’s not think about our pages of content anymore, let’s think about bits of content. Let’s think about stories as collections of resources, meta data and links that never have a beginning, middle and end. Let’s think of our stories as adaptive. And let’s build systems so we can make them that way.

/via @karenmcgrane