Ads for Significant Objects

Many observers have drawn comparisons between this project and the commercial persuasion business — after all, aren't ad pros hired precisely to invent significance for stuff, just as our contributors do? (For some examples, see this comment on BoingBoing (and this reply to it), this Chicago Tribune article, this assessment by Grant McCrackin', this essay by Robin Sloan (who later wrote a story for us) this writeup on Jawbone.TV, and this post on How To Break Anything, among others; my two...