On Self-Promotion

What seems to be a fundamental truth is that the people who create things aren't always the best person to spread the word about it.  There's a fair amount of tooting-one's-own-horn involved.  I'm trying to get better at it, and to remind myself that it is necessary. And not necessarily evil.

At the risk of sounding like every productivity coach / marketer / SEO-whatever / social media-whatever / self-help author out there, I'm going to blog about it here anyways.

I've begun asking myself...