Nobody Knows What You're Talking About

You know what you do so well, that you have a hard time relating and explaining it to those (the majority of people) who don't know/do what you do.



That is "The Curse of Knowledge" as defined in Chip and Dan Heath's best-selling (and must-read) business book, Made To Stick. It was one of those lightbulb moments that helps one to realize just how much hyperbole and industry jargon we pump into everything we say and do. On top of that, the majority of people can't even understand what you do f...

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Published on February 15, 2010 18:48
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Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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