Why we need to rethink pink

A nice commentary by Elizabeth Payne on pink, pink-washing, and ‘think before you pink’. “Pink is the quintessential female colour. The profile on pink is playful, life-affirming. We have studies as to its calming effect, its quieting effect, its lessening of stress. (Pastel pink) is a shade known to be health-giving; that’s why we have [...]