Cool Media Rules: Presidential Debates Mark Turning Point in Media Participation and Culture

When Nixon debated Kennedy in 1960, everyone who watched the TV, a then, cool medium, thought Kennedy had won. Everyone who listened to the radio, thought Nixon had won. To Marshall McLuhan, communications theorist of the 1960′s who predicted just about everything digital and ‘cool’ under the sun—held that there were two types of media–the [...]