The Five Biggest Messaging Myths

Breaking the status quo and taking your Marketing and Sales efforts to the next level requires challenging some long-held, favored messaging mantras. Are you being held back by any of these five false assumptions?

1. Personas are the best tool for developing effective messaging

2. Voice of the customer research is essential to any message development effort

3. 20-question discovery is the best way to start a new sales cycle

4. Zen presentation techniques are a must-have

5. You can’t make a difference in a big organization

Watch Tim Riesterer, co-author of the best-selling book Conversations that Win the Complex Sale, tackle each of these outdated ideas at the 2012 Marketing and Sales Messaging Conference… Mythbusters style.

Tim Riesterer – Mythbusters from Corporate Visions Inc on Vimeo.

Want more? Check out more videos from the Marketing and Sales Messaging Conference here.

Filed under: Business-to-Business, Deliver Conversations that Win, Deploy Tools that Get Used, Develop Messages that Matter, Marketing Tagged: Messaging Myths, Mythbusters, tim riesterer