Products and Services for the Permanently Unemployed Consumer

Developing and marketing products for a shrinking market poses an interesting set of challenges. Even if a company does an outstanding job and is able to steadily grow its market share, these gains are negated if the market itself continually shrinks by an ever larger amount. For instance, a company might have an outstanding electric vehicle design, but it is destined to by the wayside at a same time the number of consumers that qualify for a car loan is trending downward, the used car market...