Networking with a niche

I have just received a question on Twitter from Theresa Summers. Theresa said, "I am doing increasingly niche things so don't know what I can get out of networking these days."

Interestingly, at a meeting I attended yesterday we were talking about the importance of having a niche when marketing yourself in the present climate. Theresa is arguably in a better position to network with a clearly defined niche. There are a number of reasons for this:

1 - It's easier for you to understand what...