When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are to trust you. The more trust you have, the more easily you can sell anything to anyone. This logic makes sense. In most cases it works. But it has been used so often that it is starting to cause an unexpected side effect. Thanks to the steady drumbeat of discussion around reputation, more and more senior leaders are under the impression that building...
Published on October 10, 2012 09:29