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Recently Publishers Weekly ran an article about a Bowker Market Research study, citing statistics that the majority of YA buyers (55%) are adults, and that most of the time, those buyers are purchasing the books for themselves. According to the study, the age 30-44 segment accounted for 28% of YA sales all by itself.
“The investigation into who is reading YA books began when we noticed a disparity between the number of YA e-books being purchased and the relatively low number of kids who clai...
Published on October 09, 2012 02:00