"Bobwheeling" Campaign Is a Failed Attempt to Promote Carbon Offsets

It seems obvious enough: the Winter Olympics require winter to work. With no snow and no ice, it's pretty hard to have the games go on. But Offsetters, the Official Carbon Offset Supplier of the Vancouver 2010
Olympics, is milking the idea with the tongue-in-cheek "Bobwheeling" campaign. Essentially, Bobwheeling is bobsledding without the ice. Because climate change will make it so that real winter doesn't exist, so we'll eventually need to think of some new winter sports for the Olympics...