More Content Shared on Facebook Than Ever, but User Activity Is Falling

There's a surprise buried deep within the statistics Facebook has revealed about its user base's activities on the social network: Sure, more content is being shared than ever before. But the percentage of sharers has shrunk.

The statistic that captured much of the media's attention was that Facebook now has over 400 million active users. But VentureBeat points out another: Five billion pieces of content (photos, Weblinks, notes, and such) are being shared among the userbase every single...