This Will Change Everything... Again

What do you make of articles that say, "this will change everything for Marketers?"

The truth is, I'm just as guilty as the next Journalist, Blogger and Writer to publish thoughts like that. The truth is, those types of sayings and thoughts are popping up in every form of media a lot more often these days. The truth is, it's true. We tend to lump everything we see in the digital channels as "Social Media" and it's probably one of the biggest disservices we can do to the online channels and p...