More things you shouldn’t do as an author

Hi, kids–quickie here.

Caught this article on HuffPo a couple days ago: “11 Things Not to Do Before Your Book Launch,” by M.J. Rose.

Most of these tips are pragmatic, like the first 3:

1. Don’t assume everyone will wake up the day your book comes out and rush out to buy it . (No one can buy a book they have never heard of.)

2. Don’t spend more than 10% of your marketing/pr budget on a trailer. Trailers have to be marketed too. So far too many authors wind up marketing their trailers instead of th...