CONNECTING IS NOT ENOUGH: Ten Tips to Get Your Referral Message Across (Part One)

This article was originally published in The National Networker



Building a strong network to help you generate more business is just the first step in an effective referral strategy. Once you have established and developed relationships with those people in your network, you then need to build their understanding of how they can help you so that they can become effective champions for your business.



This is where so many people fall down. They network relentlessly trying to find the referr...