How Social Media Integration Is Moving Beyond Calling “Shotgun”

There is a game my brother and I used to play when we were kids and my guess is that you played it too. It had its own set of rules that we all knew, and they were irrefutable. Get within visible distance of your car, and then the first person among the passengers to call “shotgun” would sit in the front seat. Everyone else would battle to avoid the middle back seat. It’s a silly game, but it also explains how social media evolved in many corporations. The person or team who called “shotgun”...