“To whom are you referring?” vs. “Who are you talking about?” Writing the Way People Talk

I make the bulk of my living as a corporate copywriter and freelancer. That means I spend a lot of time writing spam and junk mail.

Oh, I could tell you I write “marketing collateral” or I “develop B 2B and B2C messaging campaigns” but unless you’re actually in marketing and advertising, that’s probably not going to mean much to you. But when I say, “spam” and “junk mail” general folks I bump into on the street instantly know what I’m talking about. We have a baseline. I can refine from there....