Nifty research (PDF) from MIT’s AgeLab:
This paper reports on the results of a project examining the impact of typeface design on glance
behavior away from the roadway when a driver interacts with a multi-line menu display designed to
model a text-rich automotive human machine interface (HMI). (…) Across the two studies, among men,
a “humanist” typeface resulted in a 10.6% lower visual demand as measured by total glance time as
compared to the “square grotesque” typeface. Total response time and number of glances required to
complete a response showed similar patterns. Interestingly, the impact of different typeface style was
either more modest or not apparent for women on these variables. Error rates for both males and
females were 3.1% less for the humanist typeface.
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Published on September 26, 2012 10:01