“Sell the sizzle, not the steak”. How to write a brilliant book description for fiction & non-fiction titles.

I spoke to Mark Edwards over Skype a few weeks (months?!) back and I will be posting that interview very soon. It’s a great chat about how Mark used his background in copywriting to study the book descriptions of best-sellers on Amazon.co.uk. When he used what he learned from his research for his own book description, “book sales literally doubled in an hour!”. What
Read more »